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Conversational Copywriting

Write powerful web copy that drives sales... without being pushy, loud or manipulative.

  Enroll in Course


There are two types of copywriters in the world... those who feel comfortable writing high-pressure, hyped-up sales copy... and those who don’t.

If you fall into that second group, keep reading...

If you don't like hype, you're going to love conversational copywriting.

And luckily for you, conversational copywriting is the future of selling online.

How come? Because today's online consumers don’t like pushy, loud sales pitches.

They don't like being sold AT in the old-school, in-your-face, broadcast style.

This is why so many people install ad-blockers, and why online conversion rates are so low. Prospects are just turned off by that traditional copywriting approach.

Sooo....

If you can’t sell with traditional sales copy, how CAN you sell online?

Make the sale with conversational copywriting.

With conversational copywriting you’re not selling or talking AT your audience.

You're writing in a way that engages WITH your audience. It’s more respectful. It’s the anti-hype.

It’s about engaging your audience more fully, connecting with them emotionally, and drawing them into a place where they feel ready to buy your product or service.

  • Conversational copywriting is about removing layers of friction and mistrust between a company and its customers.

  • Conversational copy is the future because people are no longer “buying” the old-school approach.

Drayton Bird on conversational copywriting and Nick Usborne

What you can expect from this course...

Over the course of 21 instructional videos - plus BONUS materials - I’ll take you through numerous before and after examples, and over half a dozen homework exercises.

I’ll teach you how to write conversational sales copy that creates a powerful desire for the products or services you're selling, and converts more browsers into buyers.

You'll learn how to...

  • Write sales pages that convert readers into buyers through deep engagement and honest persuasion... not with the blunt-force trauma of hard-core sales copy.

  • Write emails that feel like they were written by a real human.

  • Write blog posts and social media updates that truly connect with your readers and build long-term trust.

  • Write home pages and other website pages that communicate with openness and warmth, instead of hiding behind “corporate-speak”.
“Conversational writing suits my style & personality much better than ‘traditional’ copywriting, so I’m sure I’ll be putting the info in this course to good use! Thanks again.” Toni Milne

“The course was great. I learned a lot. The homework was FABULOUS FUN. I keep redoing the tasks to see if I can get them shorter. That’s only because I tend to talk. . .and talk. Conversationally speaking, this course is worth the bucks.” Holly Helscher

Most important of all, conversational copywriting delivers the results your clients are looking for.

Colin Noden applied what he learned from the Conversational Copywriting course for one of his clients. Here’s what his client said…

Clients love conversational copywriting

Once you've enrolled, you'll be part of the community that's growing up around this course.

We gather together in a private Facebook group where we ask and answer questions, share insights, ask for and offer help... and a whole lot more.

Conversational copywriting Facebook group

This group is open to you from the moment you enroll.

And you're invited to stay after you complete the course. That way you'll be there for new students as they start their own journeys.

This is a powerful community of copywriters who believe in a better way to sell online.

"Having a group like this with the opportunity to engage in 'conversations' with both you and the other students, shifts this course in a significant way from 'information' to 'education." This is a massive difference and adds tremendous value. Thank you Nick!" Jim Wright

In addition, every couple of weeks or so we do a Livestream Video Q&A session within the Facebook group.

Only those enrolled in the course can access these sessions.

Conversational copywriting livestream Q&A

This gives you the chance to ask me any questions you like, either about the course materials as you work through them, or anything else related to conversational copywriting.

It’s a bit like being part of one of those high-end virtual coaching groups… but without the high-end pricing.

The price of entry?

The original price of this course was a modest $189.

But right now you can dive in for the sale price of just $117. Or, if you prefer, you can opt for two monthly payments of $65.

And yes, that gives you access for life... Including all future additions to the course, bonus materials, access to the Facebook group and the Livestream Q&A sessions.

Order now and get your FREE download of my Web Content Optimization course.

This is the 97-page, PDF version of my full-length course on web content optimization.

Web Content Optimization for conversational copywriters

Work through all 97 pages at your own pace and you’ll…

  • Master what it means to fully Optimize Web Content .

  • Learn to apply Search Engine Optimization like a Pro .

  • Discover the power of “On-Purpose” Inbound Links .

  • Rock Social Media with optimized content ...and a lot more.

It’s the perfect complement to what you’ll learn during the Conversational Copywriting course.

On its own, this download sells for $44.95. Today you’ll get it FREE when you sign up for Conversational Copywriting.

You want to do this, but...

I bet you’re a bit like me: hungry to learn new skills, but worried you’ll be signing up for yet another course you don’t even finish.

No worries.

If you enroll in the course right now, you can always ask for a full refund at any time within the next 30 days.

One more thing... don't let one unanswered question get in the way of your future.

If you have any questions you'd like to ask about this course before enrolling, please email me at nick@conversationalcopywriting.com. I'll get back to you as quickly as I can.

Conversational copywriting is your new online sales superpower... and the time to build that expertise is right now.

"I just completed the course and I highly recommend it to any writer that wants to learn to write conversationally." Stephen Wertzbaugher

"He demonstrates how to create "emotional" connections via conversational copy, and how this is the future of selling online. I appreciate Nick's insights; and his logical, matter-of-fact delivery. Thank-you so much!" Constance Revoldt

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Your Instructor


Nick Usborne
Nick Usborne

I've been working as a copywriter for over 35 years, and as an online copywriter and content writer for over 20 years. (I wrote my first website in 1995!)

I began teaching others in the craft of online copywriting in 1998, working with clients in North America, Europe and the Far East. I have also written books about writing online, have spoken at numerous conferences, and picked up 16 awards for my work along the way.

From the outset I have been a huge advocate of conversational copywriting. This is reflected in all my writing courses, which have now been taken by thousands of students from 83 different countries.

I love this stuff!


Class Curriculum


  Section 1: Who I am and why conversational copywriting is the future.
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  Section 2: Conversational copywriting defined.
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  Section 3: Why conversational copywriting is the future of copywriting online
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  Section 5: The craft of writing conversational copy...
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  Section 6: It's about both WHAT you write and HOW you say it.
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  Section 8: The power of conversational copywriting lies in engaging people.
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  Section 9: Wrapping it all up...
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!