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Selling With Stories

Because good stories are irresistible...

The fastest way to engage your prospects and earn their trust?

Tell them a good story!

Our memories and experiences in life are built on stories.

Listen to a family conversation, or a conversation between friends at a bar or in a coffee shop, and you’ll likely hear someone sharing a story.

“Do the remember the time when…”

“Did you hear about…”

You know the kind of thing. We all have stories we like to share.

And we have a ton of stories to draw from. Because most of our memories are stored in the form of stories.

Nobody remembers facts or lists. But we all remember stories.

This is why stories can be such a powerful force in marketing.

And sharing stories is the perfect way to open a conversation, even with strangers.

More on the power of stories in a moment. But first…

People make purchase decisions with their hearts, not their heads.

People like to think their purchase choices are rational. Well thought through.

But that’s rarely the case.

Most of the time our purchase decisions are driven by emotions.

And that’s why selling with stories is so powerful.

Because while a list of “good reasons to buy” simply reaches the rational brain, a good story touches people’s hearts, and pulls the emotional triggers that result in a purchase.

This is why storytelling is a skillset that is essential to anyone trying to sell online.

Doesn’t matter whether you’re selling a product or service. Could be a business to business purchase, or a business to consumer purchase.

It’s stories to the rescue every time!

“I’ve learned and enjoyed listening at the same time. I studied case studies – but this program takes content with stories to another level – an exciting marketing strategy. And taught as only Nick can teach.” Judith B.

After completing the course, you’ll be able to...

- Create powerful stories for your clients or your own business

- Know how to tell a strong ORIGIN story and a HERO’s JOURNEY story

- Use stories to attract attention and deepen reader engagement

- Use stories to leverage a company’s existing narratives

- Use stories to maximize sharing across all social channels

- Use stories to close more sales

- Identify, collect and use stories across all media, all the time

Who should take this course? Is it a good fit for you?

This course is for…

Freelance content writers who want to create more powerful content for their clients, and differentiate themselves by offering deep expertise in the skills of engaging and converting readers with stories.

Freelance copywriters who want to use stories to close sales faster and more often, without having to resort of hard-sell copywriting.

Entrepreneurs and growth hackers who are looking to leverage stories as a way to reach more prospects, engage with them more deeply, sell to them more often and keep them as customers for life.

And for anyone else who feels the conversational approach to copywriting is the right way to go.

“Really enjoyed this course …. Came away with a better understanding of how important stories are in writing web content for myself as well as for my clients. A great jumping off point for tackling a blank page.” Teresa Barretta


Course Curriculum


  Why Sell When You Can Tell a Story Instead?
Available in days
days after you enroll
  Stories Demand Attention And Are Remembered
Available in days
days after you enroll

One more thing about selling with stories… it’s fun!

It’s fun to find stories for a business, product or service. It’s fun to build new content and sale messages around stories.

You can use stories to connect with people, drive conversation and build trust.

And you can use stories to close the sale.

“The course was INSPIRING! It uncovered what should have been obvious, and included PRACTICAL tips to put the principles into practice. GREAT!” – Gopinathan Thachappilly

Why this course is so inexpensive…

You can enroll in this course for a single payment of just $112.

That’s significantly less than the price of the Conversational Copywriting course.

How come?

Because this is self-paced study course, without interactive elements. Just go through all 20 lectures in your own time.

The enrollment fee for Conversational Copywriting course is higher, because it includes homework, my feedback on the homework, a Facebook group and more. It’s the one-on-one time that adds the extra cost.

NOTE: This course was once available for sale at Udemy. If you purchased it there, it’s still available to you, and there is no need to enroll again.

Your Instructor


Nick Usborne
Nick Usborne

I've been working as a copywriter for almost 40 years, and as an online copywriter and content writer for over 20 years. (I wrote my first website in 1995.)

I began teaching others in the craft of online copywriting in 1998, working with clients in North America, Europe and the Far East. I have also written books about writing online, have spoken at numerous conferences, and picked up 16 awards for my work along the way.

From the outset I have been a huge advocate of conversational copywriting. This is reflected in all my writing courses, which have now been taken by thousands of students from 83 different countries.

I love this stuff!


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!